Events

Live Nation Announces Concerts To Return Mid Summer

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With all the chaos of the Coronavirus pandemic, the live music industry has suffered quite drastically. However, it looks like Live Nation‘s CEO is confident large-scale events and concerts could return as early as this summer in the United States.

This week, Michael Rapino detailed the timeline he believes the United States is currently on to help bring concerts back sooner rather than later.

Back in January, Dr. Anthony Fauci predicted that concerts could return in the U.S. this fall depending on the rate of COVID-19 cases and vaccinations. But Live Nation CEO Michael Rapino predicts that events may be able to resume even earlier than this. This week, Rapino revealed that large-scale concerts could come back as early as this summer. However, there are still a lot of factors to consider even though Live Nation estimates July maybe when events return.

“Every day we seem to have a new state or country talking about when they’ll open up, so we’re feeling more optimistic than we were a month ago,” he said via Variety. “Lots of artists are calling, looking at how we start-up in July, August, September. So for right now, we still believe we’ll have enough open in the U.K., Australia, Canada, and the U.S. to keep what we have on the books in amphitheaters booked for now.”

Rapino further notes that some areas of the country may have to wait until this fall for gigs to resume.

“We might have certain states that might not be ready,” he continues. “But we have enough states and enough artists willing to play the open slots if we get to that level in the right markets. So as long as these states open up to the right capacities. We can start in midsummer and in the southern U.S. we can go all the way into November.”

The Live Nation CEO also says that things aren’t very clear-cut in the United States. The federal government, state laws, and other jurisdictions could easily impact this estimated timeline. However, he adds that the prospect of a 75 percent-plus capacity return in the country’s largest markets is “within sight.”

“[We] think we’re better off waiting for a high bar capacity moment in most of the states to ramp up and talk to the artists about getting paid properly,” he says.

Along with all of this, Rapino also shared some interesting information about the live music industry. According to Live Nation’s research, 83 percent of concert-goers have held onto their concert tickets over the past year. As well, 64 percent of fans plan on attending even more concerts than before when they do return.

Written by: Samantha Watts-Hopkins

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