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Netflix Finding Ways To Limit Password Sharing

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Netflix is testing a way it can limit password sharing, in what could signal a notable shift of the streaming giant’s posture toward users.

“Is this your account?” an on-screen notification asks some of those trying to log on with credentials from someone outside their household, according to users’ screenshots. “If you don’t live with the owner of this account, you need your own account to keep watching.”

Users can then enter their own information and create an account, which comes with a 30-day free trial in certain territories.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a company spokesperson said in a statement.

A commotion on Twitter over the notifications was first reported on by The Streamable, which indicated that so far only connected-TV subscribers have hit the pay-wall.

Written by: Samantha Watts-Hopkins

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